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Frequently Asked Questions on International Trademarks


It is a common misconception that once you have registered a trademark or design right in a single territory (such as the UK or the EU), that this will provide sufficient protection in other countries around the world. This is not the case. If your business is reaching out to a global market, or if you have plans to extend your market into new countries, then you will also need to protect your trademarks and designs in those territories. It is important to consider international registration early. If you leave it too late, you risk losing the right to use your trademark or design in a target territory. This may be because a third party has already registered the same (or a confusingly similar mark) in that area or, in the case of design rights, because you may be time-barred from registering your design if you fail to file an application soon enough after the date of your first territorial registration.