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Unusual Things To Trademark

29 April 2014

 

It is natural to think that trademarks stop at words and logos, but there are many other things you should be aware of that get over looked. Here at Trademark Design Protection we are specialists in how to register a trademark, as we have acquired a fair amount of experience on this subject. In this blog, we will look at some uncommon things that are trademarked.  

Blogs

It seems to be the case that more and more bloggers trademark their blogs. If you spend a lot of time creating unique content to share with readers, particularly for business and branding purposes, then you should trademark your blog. Millions of blogs exist on the internet and even though blogs aren’t print published, they still face the same copyright problems of ideas being stolen. Internet providers AOL have trademarked their blog because they want to promote unique messages about their brand, to protect your content follow their example.     

Colours

Over the pond in America, UPS have been synonymous with the colour brown. A large part of their branding came from the fact that they managed to trademark the colour brown for shipping services. They claimed that they should be permitted to register the colour brown because the shade of brown they wore was widely recognized as unique to UPS’s shipping. You can definitely protect a colour but in order to achieve this, you have to show consumer recognition of the colour.

Shapes

If someone asked you, what is the most recognisable glass bottle? It is likely that you would answer Coca-Cola’s. The contoured glass bottle shape is instantly recognisable and famous worldwide. The main reason why this bottle shape stands out is the fact that this design is registered as a trademark, so no other drinks companies are able to use this bottle design.

Coca-Cola protected their design with a design registration first. In the EU this registration lasts for 25 years. However, in order to achieve long-term exclusivity, Coca-Cola needed to get a trademark granted for their design. In order for this to be granted a trademark, they needed to have consumers undoubtedly associate the bottle shape with Coca-Cola, which is why they promoted the bottle assertively during the design registration period. The shape of one of your products is well worth registering because, like Coca-cola, your products will stand out from the competition.         

If you have any questions on this subject or require any assistance concerning our registration services, don’t hesitate to call us on 08450 361133. We offer a comprehensive customer service and we take care of your rights from the start to finish.